Some time ago, Microsoft unveiled it’s new search engine – Bing, which created a big buzz on the web world. Now, Google is working on a revamped version of it’s search engine, code named “Caffeine“. While Google has no plans to change the user interface like what Microsoft has done with Bing, it is said that Caffeine will change the way Google search indexes, crawls and ranks the search results, making it much better than it is now. Even though Google search enjoys a “virtual monopoly” in the world of search engines, it plans to maintain the fact by building the next version of Google search.

Bing is a lot better then Microsoft’s live search and easily comparable to Google’s. Bing features better & faster results, blocks explicit content (to a very good extent) and has an appealing UI. All this is OK. But, what does the 10 year Yahoo-Bing deal involve? Well, Yahoo will halt it’s own search engine for 10 years and which will be replaced by Bing. This means that the strategy will involve Microsoft to use Yahoo traffic to divert ad sales from Google. Microsoft will give Yahoo 88 percent of the search ad sales made on its Web site, above the usual commission of 70 to 80 percent. Yahoo guys will sit back and focus on generating more traffic and more moolah.

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It has always been a matter of concern regarding the easy access to explicit content on the internet. Google Safe Search filter does not really block all the potentially explicit content while browsing through. In fact, Safe Search is available for Images only. Even if search for the term “hot” with the filter set as “Use strict filtering (Filter both explicit text and explicit images)”, the image results will still return with content that won’t be suitable for minors. And not to forget the “Related search” suggestions.

Microsoft’s Bing is proving a tough competitor to Google Search with it’s speed an better search results. Bing is strict on blocking explicit content for web searches and image searches too. Bing has a seperate invisible domain explicit.bing.net for allowing users to search explicit content. If you don’t want user access to it, just block explicit.bing.net the way you block any other objectionable site.

I am not being Anti-Google. It’s interesting how Google will answer to what Bing has done for blocking pornography.

It’s like Superman Vs Spiderman

The New York Post reports:But co-founder Sergey Brin is so rattled by the launch of Microsoft’s rival search engine that he has assembled a team of top engineers to work on urgent upgrades to his Web service, The Post has learned

It was destined that Google Search had to face a tough competitor. Lets see how Google and Bing outsmart each other.

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